Since Ursula was a little girl growing up in Lewes, Delaware, she could sit on the bathroom floor for hours, doing her hair, applying makeup, and flipping through Vogue to discover the latest beauty trends. As she grew older, Ursula began to understand the importance of product ingredients and why clean beauty deserves a place on everyone’s bathroom counter.

At the age of nine, she became plant-based, a decision that initially shaped her journey in health and wellness. Over time, however, Ursula realized that true health requires a deeper connection to nature and what the planet provides. She discovered that the most nourishing diet comes from the earth itself—embracing the plants, animals, and resources around us to heal from within. This journey taught her to slow down, take a closer look at the root causes of health challenges, and align her lifestyle with what nature intends for sustainable well-being. This personal evolution deepened her passion for helping others discover their unique paths to feeling beautiful inside and out.

After graduating from Flagler College in Saint Augustine, FL, with a degree in international studies, she pursued further education in beauty. Ursula studied at the Hellenic Institute on Paros Island, Greece, the Mysore Institute in India, and The Institute of Cosmetology in Delaware, where she mastered the aesthetics of beauty. While in India, she had the opportunity to work one-on-one with an Ayurvedic doctor, gaining insight into beauty techniques, self-care routines, and the science behind them. These experiences equipped her with the knowledge to educate others on achieving beauty holistically.

Ursula fell in love with being hands-on, whether formulating products or working in the skincare room. Now, as an aesthetician, she counsels her clients on how to care for their skin—both from the inside and out—embracing a mind-body connection approach. She believes that while we cannot outsmart nature’s plans, we can age gracefully and healthily with mindful effort.

This constant growth and healing from the past inspired the creation of Goldensita, which is far more than just a product—it is a lifestyle. Goldensita embodies the philosophy that beauty should be fun, clean, and positive, while embracing the mind-body connection. Through this brand, Ursula strives to educate and empower others to incorporate transformative self-care into their daily lives. Goldensita represents a holistic approach to living beautifully and authentically, enhancing inner and outer well-being.